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Slide SUSTAINABILITY The fashion industry is acting too slowly to reach ODS by 2030.
Data shows that the pace of production and consumption in the textile industry leaves an environmental footprint on the planet, with the textile industry being the second largest polluting in the world, responsible for 10% of global carbon dioxide emissions, according to figures from the Ellen MacArthur Foundation. The changing trends and the weekly collections of the big fashion multinationals have given rise to what is known as Fast Fashion, that is, wearable and throwaway fashion. Last year's garment is no longer useful to us and thus consumption and production increases in an excessive and irrational way
If industry does not take sustainable action, its emissions are likely to increase by more than 60% over the next decade, according to the United Nations Framework Convention on Climate Change (UNFCCC). Last August the Fashion Pact was signed in Paris by 32 of the main fashion groups, showing that sustainability is on the agenda of big companies, although it is not legally binding and its objectives are few, it is a first step. However, despite an unfavourable scenario, the public is already becoming aware. To fight against this hyper-consumption of textiles, where novelty and price are more important than quality, conscious citizens are demanding committed companies in which sustainability is not just a marketing strategy. There are already 73% of consumers who make purchase decisions for ethical and ecological reasons, according to data from the Organization of Consumers and Users (OCU). In this context, more and more entrepreneurial projects linked to sustainable fashion are emerging, fleeing from the expiration of the seasons, taking advantage of design as a loudspeaker for the causes that concern the conscious citizen, and offering a quality product that respects the planet and people throughout the process. There are already brands that belong to what is known as Slow Fashion, which embraces a business model that breaks with these weekly collections and includes a lifestyle. This concept is based both on human relationships and on ethical behaviour and the relationship with the environment and surroundings. *Source:

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